We are Smile Sensations, a Dental Practice incorporated in England. Our registered address is 268-270 Days Lane, Sidcup, Kent, DA15 8PG. You can contact our Data Protection Officer at reception@smilesensations.co.uk

We are committed to ensuring that your privacy is protected. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together with any national implementing laws, regulations and secondary legislation as amended or updated from time to time. We are the data controller of data you pass to us pursuant to this policy.

This Privacy Policy sets out how we collect personal information from you and how the personal information you provide will be processed by us. By visiting the website at www.smilesensations.co.uk you are accepting and consenting to the practices described in this Privacy Policy. If you do not consent, please do not submit any personal data to us.

What information does Smile Sensations hold and how will we use it?

Information you give Smile Sensations

You may give us information about you by completing enquiry forms on the website or by requesting via the website that we send you marketing information or by contacting us. The information you give us may include your name, email address, address/location and phone number.

We will retain this information while we are corresponding with you or providing services to you or to a patient you represent, for a period of up to 24 months, after which it will be securely deleted.

Information Smile Sensations collects about you

Smile Sensations may collect the following information from you when you visit the website:

• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), products you viewed or searched for, page response times, website errors, length of visits to certain pages, page interaction information, methods used to browse away from the page and any phone number used to call our helpline. We retain this technical information for 24 months.
  
• Information we receive from other sources: This includes information we receive about you when you use other websites operated by us or other services we provide. This information may include your name, email address, postal address and phone number. We will retain this information for 24 months.
  

Cookies

The website uses cookies to distinguish you from other users of the website. For detailed information on the cookies we use and the purposes for which we use them, please see our cookie policy, available in the footer of this page.

Use made of the information

Smile Sensations may use the information we receive and/or collect about you to:

• Fulfil our obligations under any contract we have entered into with you or with a patient you represent, and to provide you or the relevant patient with information or services you or the patient has requested.
• Send you newsletters and marketing information if you have consented to us doing so.
• Notify you of products and services we feel may interest you, or permit third parties to do so if you have provided the appropriate consent.
• Use data to improve and develop the website and the services we provide via the website.

Smile Sensations processes personal information for certain legitimate business purposes, which include some or all of the following

• Where the processing enables Smile Sensations to enhance, modify, personalise or otherwise improve the website, its services or communications.
• To identify and prevent fraud.
• To enhance the security of Smile Sensations's network and information systems.
• To better understand how people interact with Smile Sensations's websites.
• To administer the website and carry out data analysis, troubleshooting and testing.
• To determine the effectiveness of promotional campaigns and advertising. If we obtain consent from you to do so, we may provide your personal details to third parties so that they can contact you directly in respect of services in which you may be interested.

Where we are processing personal data we have obtained via the website on the basis of having obtained consent from you, you have the right to withdraw your consent to the processing of your personal data at any time.

If you would like to withdraw your consent or prefer not to receive any of the above-mentioned information please contact us via www.smilesensations.co.uk/contact.

If you wish to have your information removed from our database or if you do not want us to contact you for marketing purposes, please let us know by clicking the "Unsubscribe" option in any email we send to you, or by contacting us via www.smilesensations.co.uk/contact, and we will take steps to ensure that this information is deleted as soon as reasonably practicable.

We will not share, sell or distribute any of the information you provide to us (other than as set out in this policy) without your prior consent, unless required to do so by law.

Third party sites

Our website may contain links to third party websites, including websites via which you are able to purchase products and services. They are provided for your convenience only and we do not check, endorse, approve or agree with such third-party websites nor the products and/or services offered and sold on them. We have no responsibility for the content, product and/or services of the linked websites. Please ensure that you review all terms and conditions of website use and the Privacy Policy of any such third-party websites before use and before you submit any personal data to those websites.

How safe is your information?

Protecting your security and privacy is important to us and we make every effort to secure your information and maintain your confidentiality in accordance with the terms of the Data Protection Legislation. The website is protected by various levels of security technology, which are designed to protect your information from any unauthorised or unlawful access, processing, accidental loss, destruction and damage.

We will do our best to protect your personal data but the transmission of information via the Internet is not completely secure. Any such transmission is therefore at your own risk.

Disclosure of your information

We may share your personal information with selected third parties including:

• Business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you.
• Third parties who may wish to contact you in respect of services or products they offer or sell which may be of interest to you, provided we receive your consent to such disclosure; and/or advertisers and advertising networks that require the data to select and serve relevant adverts and analytics and search engine providers that assist us in the improvement and optimisation of the website.
• SmartaMobile (www.smartamobile.uk), our website services provider, who acts as a data processor on our behalf. SmartaMobile processes data only on our instructions and is subject to a Data Processing Agreement in accordance with UK GDPR Article 28.

Please note we may need to disclose your personal information where we:

• Sell or buy any business or assets, in which case we may disclose your personal data to the prospective buyer or seller.
• Are under a legal duty to comply with any legal obligation or to enforce or apply our terms and conditions.

Your rights in respect of your data

If any of the information you provide to us via the website changes, please let us know as soon as possible so that we can make the necessary changes. Contact us via www.smilesensations.co.uk/contact.

If you wish to access or rectify the information we hold about you, or request that such information be transmitted directly to another data controller, please contact us via www.smilesensations.co.uk/contact. We shall process your request within one month of receipt, or let you know within that timeframe if we need more information from you. We will process your request free of charge.

To request that your information is deleted or if you wish to restrict or object to the processing of your information, please contact us via www.smilesensations.co.uk/contact.

If you have any complaints about our use of your personal data, please contact us. You also have the right to complain to the relevant supervisory authority. In the UK, the supervisory authority is the Information Commissioner's Office. Contact details for the ICO can be found at ico.org.uk.

Google reCAPTCHA

This site is protected by Google reCAPTCHA to help prevent automated spam submissions via our contact and enquiry forms. The reCAPTCHA service collects hardware and software information, such as device and application data, and sends it to Google for analysis. The information collected will be used for improving reCAPTCHA and for general security purposes. It will not be used for personalised advertising by Google. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

Contact us

If you have any further queries or comments on our Privacy Policy, please contact us via www.smilesensations.co.uk/contact or by emailing reception@smilesensations.co.uk. We also welcome your views about our website and our Privacy Policy.